A Smarter, More Strategic Website Built for the Way We Work.

After the merger, we found ourselves juggling two separate websites — each with its own CMS and maintenance headaches. It was inefficient, chaotic, and costly. Our legacy system had become so fragile it required a developer’s full-time attention just to keep it afloat. But in that chaos came opportunity: the chance to create a single, unified, freshly built website that truly reflected the future of the brand.

As Creative Director, I led the full redesign of the JWP Connatix site — bringing both brands together into one agile, easy-to-use, CRM-integrated platform. The goal was clear: build a flexible, high-performing experience that reflects who we are now — a video-first company built to move fast, connect smarter, and grow at scale.

A Smarter Brand Experience

We moved to a new CMS to unlock speed, flexibility, and performance. Its drag-and-drop modular system let our marketing team quickly create and adapt pages without engineering support. Even more importantly, it allowed us to connect directly with our CRM, delivering personalized, data-driven experiences based on who was visiting, why they were there, and what they needed next.

  • Created flexible page templates that empowered the marketing team to spin up landing pages, campaigns, and updates without dev support.

  • Integrated contact data directly into the web experience — so users could see relevant content, offers, and CTAs dynamically.

  • Leveraged built in SEO toolkit to structure metadata, boost site health, and improve organic traffic over time.

  • Placed video thoughtfully throughout the site — not just to showcase product features, but to reflect our identity as a video-first company.

  • Rebuilt the entire site structure for clarity, simplicity, and discoverability — making it easy for users to get where they need, fast.

We finally have a website that looks like the company we’ve become. It’s faster to build, easier to update, and way more aligned with how we talk about ourselves now.

– Senior Marketing Manager, JWP Connatix

This project was a complete shift in how our brand operates, communicates, and grows. We went from managing disjointed, developer-dependent platforms to launching a unified, intelligent system that empowers every team. Now, marketing can build and optimize pages on the fly, sales has CRM-driven tools that personalize outreach, and users get a seamless, branded experience tailored to their needs.

Every element — from the navigation to the visuals to the strategic use of video — reflects the evolution of JWP Connatix as a leader in video innovation. And the best part? It’s not just beautiful — it performs. We built an environment that’s scalable, measurable, and built to evolve with the business. That’s the kind of creative work that moves the needle.