A Smarter, More Strategic Website

Built for the Way We Work.

Post-merger, we were stuck managing two clunky websites—each with its own CMS, costs, and maintenance nightmares. But the chaos opened the door to something better: a unified, future-facing site that reflected our new identity.

As part of my creative director portfolio, I led the full redesign of the JWP Connatix site—merging two brands into one agile, CRM-integrated platform. Designed as production design for marketing teams, the new experience was built for speed, clarity, and scale—capturing who we are now: a video-first company built to grow.

A Smarter Brand Experience

We moved to a new CMS to unlock speed, flexibility, and performance. Its drag-and-drop modular system let our marketing team quickly create and adapt pages without engineering support. Even more importantly, it allowed us to connect directly with our CRM, delivering personalized, data-driven experiences based on who was visiting, why they were there, and what they needed next.

  • Created flexible page templates that empowered the marketing team to spin up landing pages, campaigns, and updates without dev support.

  • Integrated contact data directly into the web experience — so users could see relevant content, offers, and CTAs dynamically.

  • Leveraged built in SEO toolkit to structure metadata, boost site health, and improve organic traffic over time.

  • Placed video thoughtfully throughout the site — not just to showcase product features, but to reflect our identity as a video-first company.

  • Rebuilt the entire site structure for clarity, simplicity, and discoverability — making it easy for users to get where they need, fast.

We finally have a website that looks like the company we’ve become. It’s faster to build, easier to update, and way more aligned with how we talk about ourselves now.

– Senior Marketing Manager, JWP Connatix

This wasn’t just a website refresh—it was a full brand reset. We replaced two clunky platforms with a unified, intelligent system that empowers every team. Marketing moves faster, sales personalizes smarter, and users enjoy a seamless, on-brand experience.

Every element—UX, visuals, video—reflects JWP Connatix’s growth as a video innovation leader. And it performs. Scalable, measurable, and made to evolve, it’s brand consistency design that drives results.

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