Professional Summary

Talented and results-driven creative professional with experience in branding, web, print, and developing creative strategies to engage target audiences. Proven track record of developing successful and innovative advertising campaigns that improve brand visibility and increase revenue, while maintaining budget. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Accomplishments

  • 2022 JWP Employee Stand Out Achievement

Skills

  • Project Management

  • Project Scoping

  • Stakeholder Relations

  • Deadline-oriented

  • Design Leadership

  • Branding Development

  • Cross-Team Collaboration

  • Marketing Knowledge

  • Vendor Negotiation

  • New York, NY | September 2017 - Current

    Brand Stewardship: Developed Branding Guidelines to ensure consistency across all platforms including website, events, marketing campaigns, and sales collateral.

    Cross-Team Functionality: Collaborated with stakeholders to define project visions and ensure alignment with business goals.

    A/B Testing: Implemented data-driven design strategies, resulting in more effective marketing materials.

    Time Management: Managed multiple projects simultaneously, ensuring timely completion and seamless execution.

    Trend Awareness: Stay updated on industry trends and best practices in design, branding, and advertising, integrating new ideas and techniques into project execution.

  • Raleigh, NC | January 2015 - September 2017

    Lead Creative Vision: Develop and execute innovative design concepts that align with clients' marketing objectives.

    Collaborative Leadership: Guide and inspire a team of designers, copywriters, and other creative professionals to deliver high-quality, cohesive branding solutions.

    Brand Stewardship: Ensure brand consistency and integrity across all projects, maintaining a deep understanding of each client's unique brand voice and values.

    Presentation Skills: Present creative concepts and solutions to clients in a compelling and persuasive manner, demonstrating a deep understanding of their brand objectives and target audience.

  • Raleigh, NC | November 2013 - January 2015

    Creative Versatility: Demonstrate proficiency in a wide range of design styles and mediums, including print, digital, and multimedia, to meet diverse client needs and project requirements.

    Client Collaboration: Work closely with clients to understand their vision, goals, and brand identity, translating their ideas into visually compelling designs that effectively communicate their message.

    Timely Delivery: Manage project timelines and deadlines effectively, ensuring prompt delivery of high-quality design assets while maintaining open communication with clients throughout the process.

    Adaptability: Thrive in a fast-paced, deadline-driven environment, readily adapting to changing client needs, project scopes, and feedback to deliver exceptional design solutions.

    Professionalism: Conduct business with integrity, professionalism, and excellent communication skills, building trust and fostering long-term relationships with clients for potential future collaborations.

  • Apex, NC | April 2013 - November 2013

    Conceptualization and Ideation: Generate innovative design concepts and ideas that align with client objectives and target audience preferences, bringing creativity and originality to every project.

    Attention to Detail: Pay meticulous attention to detail in all aspects of design, from typography and layout to color palettes and image selection, to ensure accuracy and consistency in the final deliverables.

    Client Satisfaction: Strive to exceed client expectations by delivering designs that not only meet project requirements but also resonate with target audiences and contribute to the success of their brand or business.

Work History

School of Communication Arts

Raleigh, NC | December 2007

  • 2008 ADDY RDU Student Gold

  • 2007 Digital Media Creative Excellent

    Technical proficiency: Possess advanced skills in graphic design software and tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as knowledge of industry-standard file formats and printing processes.

    Portfolio showcase: Showcase a strong portfolio of past work that demonstrates creativity, skill, and versatility across various design projects, highlighting both personal style and ability to adapt to different client aesthetics.

Education