Design and production, from concept to final file.
Senior Art Director
Art direction and campaigns, faster with AI and finished by hand.
View selected work Get in touch In short
I’m an art director. 10+ years leading creative for brands, and a bigger logo has never once solved the problem.
Brands I’ve worked with
What I do
I find the idea, then I stay to build it.
01
Art direction
One clear visual concept, held from first sketch to final file.
02
Campaigns
Integrated work built around the one action you need people to take.
03
Design and production
I build the full campaign myself, every size and format, through print-ready and live.
04
AI-assisted design
Faster ideas, moodboards and prototypes. Every final call is still mine. How I use AI (About page) →
Selected work
View all work 01
Eight years, from a brand reset at JW Player to the brand and website for the JWP Connatix merger, as the only marketing designer the whole way.
Documented result.
Insights, the company’s biggest event: 491 guests and 30+ speakers in New York and London.
02
A personal connection to music, turned into one identity that runs from the poster wall to the beer can.
03
Carolina, from the mountains to the coast, captured in a bottle.
Super easy to work with. Always positive, open to feedback, and ready to keep pushing the work forward.
CMO JWP Connatix
How I work
Design succeeds when it changes understanding or behavior.
So I start with what people should do, then design it. Five steps I come back to on every project. The order matters more than the names.
Define the problem
I start with the actual communication problem, not the first solution the brief suggests.
Identify the desired action
What should someone understand, feel, or do afterward? That answer sets the bar.
Find the opportunity
I look for the overlooked detail — the pour, the unboxing, the second look — that can carry the idea.
Establish the direction
One clear visual concept, built into a system other people can use without me in the room.
Execute the idea
I stay close to production. That’s where good ideas usually get lost.
Let’s talk Open to senior roles
Bring me the problem.
Hiring a Senior Designer, Art Director, or hands-on Creative Director? If you need design strategy and the hands to carry it out, on brand down to the last file, I’d like to hear about it.
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