Story-First Design
for a Statewide Mission
When the Autism Society of North Carolina needed a brand refresh that could match the heart behind their mission, we reimagined everything—from the website to the way they told their story.
01. Website
We rebuilt the site from the ground up, making it more accessible, intuitive, and aligned with ASNC’s mission.
03. WEBSITE
We created a heartfelt promo video to bring the campaign to life and boost awareness statewide.
02. Awareness Campaign
“Life with autism” became a flexible storytelling framework that humanized the autism experience across platforms.
Good Intentions,
Clunky Experience
“Families needed support, but the website made it feel like finding answers was another obstacle.”
The Problem
The Autism Society of North Carolina had a powerful mission—but a website and brand presence that didn’t match. Their site was outdated, hard to navigate, and failed to reflect the vibrant community they serve. Internally, their marketing team needed a more flexible system for managing content and a brand that could stretch across platforms—digitally and in print.
The Creative Approach
Working closely with the ASNC team, I led the website redesign and rebuild from the ground up. We focused on:
User experience: Clearer navigation for families, caregivers, and professionals looking for services.
Accessible design: Meeting ADA standards while keeping the interface inviting and human.
Flexible CMS: Giving their internal team the power to update content without breaking design.
To elevate the brand, we created the “Life with autism” campaign—a deeply personal and modular approach that allowed individuals to share their own experiences living with autism. Whether it was “Life with Joy,” “Life with Challenges,” or “Life with Hope,” the campaign highlighted the real stories behind the diagnosis.
“For the first time, people saw themselves in our messaging. It was more than a campaign. It became a voice for the community.”
Director of Communications, ASNC
We’re Talkin’ Baseball.
We supported the launch with a promotional video that stitched these themes together. It served as a rallying cry for awareness, understanding, and action—while showcasing the many ways ASNC supports the autism community every day.
Results that resonate •
Results that resonate •
The redesigned site gave ASNC a digital presence that matched the heart and scale of their work.
Early results included:
A significant drop in bounce rate (down 34%)
Increased engagement from first-time visitors
Streamlined internal workflows for content updates and fundraising initiatives
The “Life with autism” campaign is still being used across email, social, print, and events—proof that when storytelling meets strategy, the results stick.
LET’S WORK TOGETHER
I’m currently accepting new freelance clients—and I’d love to hear what you’re building.
From brand systems and sales decks to environmental graphics and campaign design, I bring strategic thinking and sharp visuals to every project. If you’re looking for a graphic designer who gets the big picture, let’s connect.