Opening the Door
to DIY
BetterDoor set out to do more than sell door parts—they aimed to empower DIY homeowners to tackle upgrades with confidence. The challenge: create a brand and digital presence that made the process feel inspiring, not intimidating.
01. IDENTITY
A complete visual system—logo, colors, typography—crafted to make DIYers feel confident tackling home upgrades.
03. WEBSITE
A clean, mobile-friendly eCommerce site designed to simplify shopping for door parts and hardware.
02. Social Campaign
A consistent social campaign that combined approachable visuals and messaging to spark awareness and encourage DIY projects.
Building from
the Ground Up.
The Identity
BetterDoor started as a blank slate—a fresh opportunity to craft a brand that speaks directly to DIY enthusiasts. The work encompassed a complete visual identity, including:
Logo design that balances simplicity with precision, echoing the hands-on spirit of the brand.
Color palette and typography chosen for clarity, warmth, and accessibility, making sure DIYers feel confident engaging with the brand.
Imagery guidelines that showcase real tools, real homes, and real people—not stock perfection.
Brand guidelines to ensure consistent use across web, packaging, and marketing materials.
The result is a cohesive, flexible identity that opens doors for DIYers (literally) and positions BetterDoor as a trusted partner in home improvement.
#Door-it-yourself
#Door-it-yourself
We wanted DIYers to feel inspired by their home projects— not intimidated.
Website
We didn’t just design a site—we built an online experience that makes shopping for door parts easy and intuitive, even for first-timers.
User-friendly site that guides customers through product categories like sills, thresholds, and hardware.
Clear call-to-actions and helpful content to simplify door updates and encourage confident purchases.
Mobile-first design to meet DIYers where they are—whether that’s in the garage or on the go.
Consistent brand integration across every page for a polished, professional feel.
“The whole brand just clicks with our audience. The look, the site, the social…it all makes DIY feel easy, which is exactly what we were going for.”
Marketing Manager, BetterDoor
Social Campaign
To introduce BetterDoor to the world, a social campaign was created that combines eye-catching visuals with approachable messaging:
DIY tips, before-and-after imagery, and product spotlights designed to inspire and educate.
Graphics and templates that align with the brand’s look, ensuring every post reinforces recognition.
Strategy and creative direction for posts and ads that drive traffic to the new site and build community among DIYers.
Inspiring DIYers to
Take the First Step
LET’S WORK TOGETHER
I’m currently accepting new freelance clients—and I’d love to hear what you’re building.
From brand systems and sales decks to environmental graphics and campaign design, I bring strategic thinking and sharp visuals to every project. If you’re looking for a graphic designer who gets the big picture, let’s connect.