Adam Hajnos | Art Director
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Pinetop Distillery

Pinetop Distillery


The Brand

"We were born in the pines." The mantra for Pinetop Distillery. It speaks to their process and represents the nostalgia of distilling moonshine in a modern era. Their brand, like their product, is smooth, clean and clear.  



The Bottle

The packaging consists of a clear label on the front and back, resulting in a parallax effect as the bottle is moved side-to-side. As the liquid in the bottle is lowered, the illusion of a lake in the forest is revealed.