From Blank Spaces to Branded Worlds:
A global stage for an Industry Leader
Insights — powered by JW Player — was more than an event. It was a curated brand experience designed to bring together clients, prospects, and industry leaders for bold conversations around the future of video. Hosted in New York City and London, the event featured multiple-room conference centers, keynote presentations, product showcases, and curated networking moments that positioned JW Player at the forefront of video innovation.
insights
Setting the
StagE
As Creative Director, I led the transformation of each space from a blank slate into a fully immersive brand environment. Every touchpoint — from digital signage and custom cocktails to aspirational kickoff videos, printed materials, and even skyline-level billboards — was thoughtfully designed to reflect our voice, elevate the brand, and engage every attendee. We created an environment where innovation was felt, not just discussed.
3D lit logomark on stage
Custom name badges with Spot UV printing
Hanging swing with branded fabric
Popup banners featuring industry stats
Vinyl window graphics to showcase NYC skyline view
Logo printed on stair fronts for parallax effect
Experiential
Engagement
The experience extended far beyond a standard conference. Rich visuals including hand-painted murals, custom food trucks, branded coffee carts, live music from St. Lucia, and breakout rooms surrounded by branded messaging. It wasn’t just about looking polished — it was about making attendees feel part of something visionary and unforgettable.
Gift bags with logo
Custom swag for attendees
Hanging swings with branded fabric
St. Lucia with branded balloons
Increasing numbers to visualize how many videos are watched globally in the time it takes to walk up the steps
The landing at the top of the stairs
From concept to execution, Insights was a testament to what’s possible when design, strategy, and brand storytelling align. The response from attendees was overwhelmingly positive, and the activation delivered real results, generating valuable leads for our sales team.
